TfL have accepted Wonga.com as sponsors of free travel on New Year's Eve.
Wonga is a 'pay day loan' company with a typical APR of 2689%. If you were to borrow a fiver from them for one day - enough to cover a single journey on the tube, you'd owe them £10.60.
For many Londoner's, these loans may seem to be the only way to access funds, more so as decent jobs are cut and employee rights eroded following the ConDem goverments and bosses attacks on working class people - as can be seen at LU where 800 positions will be cut.